Building Vinco AI: A Chrome Extension for AI-Driven LinkedIn Sales Outreach

As a freelancer, I had the opportunity to work on an exciting project called Vinco AI, a Chrome Extension designed to empower sales professionals by providing AI-based insights into LinkedIn profiles. This tool offers smart message suggestions, helping users connect with prospects in the most effective way possible.

Project Overview

Vinco AI analyzes LinkedIn profiles and generates tailored messaging options for users. This project focused on the front-end development of the Chrome Extension, utilizing React.js, TypeScript, Styled Components, and Material UI to create a sleek, responsive interface. While the back-end—developed in AWS Lambda with a DynamoDB database—was largely pre-existing, I made improvements to the database schema, enhancing its efficiency.

Front-End Development Process

I began the project by developing a Design System, which included building all necessary components and preparing the theme, typography, and other UI elements. This phase laid the foundation for the entire application and ensured a consistent, user-friendly interface. I consider this a critical first step in any project to ensure scalability and maintainability.

Once the design system was in place, I moved on to implementing the core features of the application. The extension handles everything from authentication (login/signup, password recovery) to interacting with the LinkedIn DOM, retrieving relevant page content, and sending it to the server. The highlight of the app is its AI-powered message generator, which tailors outreach messages based on the user’s profile data.

The Results

The combination of AI analysis, intuitive UI, and seamless integration with LinkedIn allows sales professionals to focus more on building relationships and less on manual outreach. Vinco AI transforms the sales process into a more efficient, personalized experience, and I’m proud to have contributed to this innovative tool.